Garden City Community College

Marketing, Advertising & Public Relations

Marketing

• Promotes college programs, courses, events, and the campus as a whole
• Event coverage (photo & video)
• Social media posts (Instagram, Facebook, Twitter, BusterBiz App)
• Campus TV screen posts

 

Paid Advertising - Print & Digital*

• Newspaper or magazine ads
• Display (static) or video ads on websites
• Pre-Roll video ads - YouTube & other sites
• Digital audio/Internet radio ads
• Traditional radio ads
• Social media paid ads (Instagram, Facebook, TikTok, Snap Chat, etc.)
• Geo-fenced ads (several options)
• Site re-targeting
• OTT - "over-the-top" severed over traditional closed television system
• CTV - "connected TV" - any smart TV or streaming device that plays video over the internet
• Traditional television ads
• And MUCH MORE! Contact Melody or Madilyn for more specialized options.

 

Public Relations

• Publishes press releases - news, accomplishments, and information
• Hosts community events/meetings
• Maintains a positive image for the college

Stock Images

Stock images are the property of GCCC and may only be used to promote the college in a positive light. Stock image requests should be submitted a week in advance to allow adequate time for pictures to be compiled. Use of stock images must be appropriate and is subject to review.

Please send your email request here.

*MAY REQUIRE FUNDS FROM REQUESTING DEPARTMENT

Processing times are subject to change. Size of projects and high volume design & print times
(beginning of semesters, in-service, special event planning, and maintenance on printers, computers, or other print shop equipment) may extend processing times.